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The foundation’s focus is on advocating for animal rights and protection. The emphasis is put on farm animals. Meat consumption is highly consumed by many people, thus leading to the death of many animals.
Albert Foundation has achieved this through various campaigns. In 2014 they had a Vegan Taste Week [VTW], a popular German website that encourages people to move to a plant-based diet. They ensured a consistent supply of content on why people should do vegan-based food.
They surveyed to evaluate the impact of their campaign. VTW campaign led to magnificent results. The website has encouraged the foundation to carry on with different types of campaigns to reduce the killing of animals.